Wiley Search Engine Optimization - An Hour a Day 2nd Edition

Don\'t have time to try to drive traffic to your website? You can do it in just one hour a day with Search Engine Optimization - An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibility and delivering stellar results. Their easy-to-follow strategies include setting SEO goals, optimizing your site for search engines, blogs and social media, developing and implementing a strategy including both free and paid efforts, and using the latest tools to Monitor trends, measure the competition, and track your results. This is your step-by-step guide to putting your website in the spotlight. Part I Foundation Clarify Your Goals Customize Your Approach Eternal Truths of SEO How the Search Engines Work Right Now Part II Strategy Get Your Team on Board Your One-Month Prep: Baseline and Keywords Part III Your SEO Plan Month One: Kick It into Gear Month Two: Establish the Habit Month Three: It\'s a Way of Life Extra Credit and Guilt-Free Slacking Appendix Glossary